“What’s your favorite social media platform for business?”
The answer to this question is rather complicated. One organization may find success with Facebook, while another finds it on Twitter. The audience, message and goals of the organization all play a part in determining the appropriate social platform on which the organization should establish a presence.
Throughout every blog, I’ve remain constant in my values. Despite the growth of digital media, establishing and nourishing relationships is the key to success in business. Twitter is an engagement goldmine. From hashtag to photos and videos, there are so many tools and features businesses can utilize to connect with their clients.
As we all know, in order to engage with someone, the content you produce needs to be relevant to them. Twitter makes it easy to identify the users you should be targeting. Through Twitter Ads, businesses can target specific audiences based on gender, language, personal interests, followers, devices, behavior, keywords and geography. However, the targeting capability that could be most useful when attempting to spark a conversation is tailored audience targeting. Tailored audience targeting allows businesses to target users who have already expressed interest in their brand or product.
Not only is Twitter unique in that it allows for easy communication between business and client, it gives businesses creative freedom to establish their tone on social media. Twitter typically has more light-hearted and fun content, rather than the matter-of-fact content found on Facebook.
One of my favorite business accounts on Twitter is Wendy’s. Wendy’s isn’t afraid to make fun of themselves online… or their competition. Wendy’s, as they like to say, “roasts the competition.” By interacting with competitors and critics online, Wendy’s built a social media reputation. Many times these interactions have gone viral.
What else does Wendy’s do on Twitter? The company interacts with customers, news outlets and other random accounts. Imagine that. A business finding success by igniting conversation. Who would have thought?
Twitter is really unlike any platform. It’s features are built to encourage friendly, or in some cases not-so-friendly, conversation. If the main objective of a business is to build relationships, Twitter might be the platform to build a brand on. Just keep in mind that every business is different. The platform that might be perfect for one business could be a nightmare for another.